Vi Agroforestry
Postal Address: Vi Agroforestry, P.O Box 2197-00606 SARIT CENTRE, 00100 Nairobi, Kenya
Visiting Address: Ikigai, Westlands, Peponi Road
Phone: +254768 765 948
Web: www.viagroforestry.org
Call for Expression of Interest: Digital Donor Visibility &
Resource Mobilization Campaign
Vi Agroforestry – Seeking Service Provider for Donor-Focused Digital
Campaign
Issued by: Vi Agroforestry
Date: 04/09/2025
Reference: Vi A COMMS 202509
1. Introduction and Background
Vi Agroforestry invites qualified organizations and consultants to submit an Expression of
Interest (EOI) to design and deliver a digital campaign aimed at increasing visibility and
engagement among institutional donors. The campaign will run from late 2025 to early 2026,
focusing on climate resilience, gender-inclusive agroforestry, and smallholder farmer impact.
Detailed TOR will be provided to the shortlisted service providers for submission of
detailed proposals.
2. Desired Outcomes
• Increase donor awareness of Vi’s unique value proposition.
• Drive measurable engagement from donors
o Increase the conversion rate from leads to proposals to funding.
Vi Agroforestry
Postal Address: Vi Agroforestry, P.O Box 2197-00606 SARIT CENTRE, 00100 Nairobi, Kenya
Visiting Address: Ikigai, Westlands, Peponi Road
Phone: +254768 765 948
Web: www.viagroforestry.org
Success Metrics
• Donor engagement – such as secured meetings.
• Increase in donor-linked website traffic.
• Media placements
3. Scope of Work
The service provider will develop and implement a donor-centric content strategy and
collaborate with Vi Agroforestry to align messaging.
4. Expression of Interest Submission Requirements
A. Mandatory Documents
1. Company/Team Profile (max 2 pages):
o Legal name, registration, and physical address.
o LinkedIn profiles/CVs of key team members.
2. Relevant Experience (max 3 pages):
o Two case studies of similar donor-focused campaigns.
o Client references (contactable).
3. High-Level Approach (max 1 page):
o How you would achieve the stated outcomes. (To protect intellectual property at
this EOI stage, provide an overview without detailed information).
Vi Agroforestry
Postal Address: Vi Agroforestry, P.O Box 2197-00606 SARIT CENTRE, 00100 Nairobi, Kenya
Visiting Address: Ikigai, Westlands, Peponi Road
Phone: +254768 765 948
Web: www.viagroforestry.org
B. Evaluation Criteria
The procurement process will shortlist the EOIs submitted to proceed to the next stage of the
procurement process.
Criteria Weight
Proven donor campaign experience 40%
Team expertise (digital + development sectors) 30%
Innovation, & utilization of AI & technology 20%
Local presence (East Africa/Sweden) 10%
5. Timeline & Process
• EOI Deadline: 28th September 2025
• Shortlist Notification: 13th October 2025
• Full Proposal Submission (for shortlisted only): 2
nd November 2025
• Note: Shortlisted firms will receive an invitation to submit their detailed proposal with
a confidential detailed TOR. Shortlisted firms will be required to sign mutual Non-Disclosure
Agreement (NDA) for purpose of protecting intellectual property of both parties (bidding firm and Vi
Agroforestry).
Vi Agroforestry
Postal Address: Vi Agroforestry, P.O Box 2197-00606 SARIT CENTRE, 00100 Nairobi, Kenya
Visiting Address: Ikigai, Westlands, Peponi Road
Phone: +254768 765 948
Web: www.viagroforestry.org
6. Submission Instructions
Submit to: procurement.roea@viagroforestry.org
Subject Line: “DIGITAL CAMPAIGN 2025”
Deadline: 28th September
Inquiries: Direct questions to David Maeri – Regional Communication Advisor at
david.maeri@viagroforestry.org by 24th September 2025.