This position is responsible for business development, revenue generation, efficiency improvement, profitability, overall business process management and leadership in the Country.
KEY RESPONSIBILITIES
Business and Financial performance
- Position Consumer Banking in Ecobank as a top tier Consumer brand amongst comparator brands in the market
- Lead in-country Consumer Banking strategic objectives implementation, and initiatives for growth.
- Manage the process around market sizing, competitive analysis and scenario planning for the Business country wide
- Develop a sustainable business capable of delivering above market deposits, revenues, profits and customer acquisition growth
- Manage Consumer Banking sales/revenue and profitability momentum in the affiliate
- Achieve lowest cost to serve (CIR) ratio and NPL ratio in the market
- Attain an attractive Return on Capital Employed
- Conduct regular Business performance and profitability reviews.
Customer Experience
- Drive customer service excellence and ensure competitive solutions and products are consistently delivered to Consumer Banking clients.
- Establish and sustain a customer-centric business culture, leveraging on people and technology
- Build best in class customer service that continuously enhance Customers experience
- Ensure high customer satisfaction as measured and monitored through Customer feedback surveys
Leadership and people management
- Motivate and lead team to achieve consistent profitability through a clear process of target settings.
- Conduct regular People performance and productivity reviews and build healthy talent pipeline.
- Encourage and foster a congenial working environment to enable direct reports and teams to achieve excellence through teamwork and operational efficiency.
- Ensure an agile and efficient workforce with right skills to meet strategic objectives
- Embed the Ecobank Values in the team and through interactions with stakeholders
Process, control and operational performance
- Promote high ethical and integrity standards, and establish a culture within the bank that establishes and demonstrates to all personnel the importance of controls
- Ensure there is a strong internal control system in place and monitor its adequacy and effectiveness
- Ensure operational risk is well managed and losses minimized
- Champion cost management initiatives within Consumer Banking business.
Strategic initiatives
- Lead migration of customers to digital channels
- Leverage data analytics in driving customer acquisition and product cross-sell
- Create country-wide product awareness and affinity through effective marketing interventions
- Ensure embedding of a strong strategy alignment and execution culture/practice within Consumer Banking in the affiliate.
JOB PROFILE
Education
- Bachelor’s/Master’s degree preferably in Economics, Business Administration, Accounting, Marketing, Engineering or related field of study.
Experience
- At least 12 years’ experience of which 8 years in leadership role in a Consumer banking/FMCG/ Telco based line of business.
- Proven sales track record as well as sound business and people development performance record
- Strong knowledge of Digital Financial Services and e-Banking products and channels
- High level of national exposure and ability to negotiate with client organizations, regulators and government leaders at a national decision-making level.
Skills, Capabilities & Personal attributes
- Strategic understanding of the Consumer banking business and good management skills.
- Ability to establish direction and drive execution
- Excellent at delivering and owning results
- Leadership and people development skills are required, in order to develop and maintain effective working relationships both externally and internally, with peers, direct reports and customers.
- Strong interpersonal, influencing and communication skills.
- Bilingual (English/French) is an advantage.




