The successful candidate will join our team as the Lead for Commercial Marketing and Business Operations in the AT Business Department. (S)He will report to the Director, Products and Commercial Marketing and will be responsible for developing and managing broad-based B2B marketing and communication programs. In addition, the role holder will implement sales operations support, drive business growth, and provide essential administrative and back-office support to ensure seamless business operations.

Key Responsibilities

Marketing:

• • • Develop and implement marketing strategies to achieve B2B market share and NPS growth.
    • Manage marketing campaigns, lead generation, and sales collateral.
    • Coordinate marketing communications and branding.
    • Develop digital innovation programs for customers and products
    • Manage AT Business website and digital channels.

Sales Operations:

• • • Develop and implement sales processes and procedures to enhance sales efficiency.
    • Analyze sales data to inform sales strategies and optimize sales performance.
    • Collaborate and offer administrative support to sales teams to manage sales forecasting, pipeline management, and sales reporting.
    • Ensure accurate sales data management in CRM systems.
    • Collaborate with sales teams to identify and address sales obstacles.

Back Office & Administrative Support:

• • • Manage and coordinate administrative tasks, including correspondence, documentation, and record-keeping.
    • Provide secretarial support to AT Business
    • Coordinate travel arrangements, meetings, and events.
    • Manage and track departmental budgets, expenses, and invoices.
    • Ensure compliance with company policies, procedures, and regulatory requirements.
    • Maintain accurate and up-to-date records and databases.
    • Develop and implement administrative processes and procedures to improve efficiency.

Shared Responsibilities:

• • • Collaborate with cross-functional teams (sales , products, commercial performance, customer service, marketing, legal, technology, IT) to align marketing and sales strategies.
    • Provide operational performance data to support management decision-making.
    • Ensure compliance with telecommunications license provisions, sector regulations, and competition laws.

Key KPIs:

• • Net Promoter Score
  • Top of mind awareness
  • Brand Preference Scores
  • Brand Awareness scores
  • Sales revenue growth
  • Sales pipeline conversion rates
  • Sales forecasting accuracy
  • CRM data accuracy and adoption
  • Administrative efficiency and effectiveness
  • Budget management accuracy

Required Qualification and Experience

• • • Marketing/Communication HND or degree (min. 3-5 years relevant experience)
    • Proven experience in customer-facing environments, sales operations, marketing, and administration
    • Excellent communication, organizational, and project management skills
    • Proficient in Microsoft Applications, CRM systems, sales analytics tools, and administrative software

Core Competences

• • Strategic thinking
  • Communication skills
  • Dynamic and entrepreneurial mindset
  • Proactive mentality
  • Organizational and project management skills
  • Analytical and problem-solving skills
  • Ability to work under pressure
  • Team player
  • Attention to detail
  • Administrative expertise