Key Roles and Responsibilities:
- Analyse data and brand performance analysis for insights & to articulate brand issues and opportunities
- Articulate goals & objectives consistent with the role of the brand
- Implements winning activity plans which deliver brand strategy and objectives & in line with creative platform
- Deliver, measure and evaluate activities which win in the market to optimize performance and marketing spend effectiveness
- Project management to deliver activation on time & on budget
- Clear communication of activities & execution standards to channel & sales
- Manage internal and external stakeholders and drive excitement for the brand and its activities
Interactions:
- Media, creatives, BTL agencies
- Regional brand teams
Key Attributes and Competencies:
- Strong written and verbal communications skills
- Good analytical and project management skills
- Good interpersonal skills to able to manage internal and external stakeholders
- Action and results oriented
Minimum Requirements:
- Degree in Business, Marketing, Communication
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2 years of relevant experience