- We are looking for self-driven, highly motivated leaders who are passionate about managing teams and trade effectively.
- Sales Managers act as facilitators for their teams and retailers and are responsible for enabling their teams to build long-lasting, mutually beneficial partnerships with their retailers.
- They must have a strong understanding of trade and merchandising fundamentals and are passionate about people development.
Responsibilities
You will be responsible for:
Business Objectives:
- Develop, communicate and manage target achievement for assigned outlets and routes.
- Manage business growth through driving brand SKU growth at outlet level.
Leadership and Developing People:
- Managing a team of channel executives to exceed business objectives.
- Enabling team to build and manage long term business relationship with retail customers.
- Lead team towards culture of discipline and process compliance.
- Conducting regular retailer visits with trade executives through on-job training.
- Leverage on-job training process to enable and measure team towards excellent behavioral skill.
In-Store Execution Excellence:
- Coach team towards superior in store execution – availability and visibility.
- Enable team towards in-store execution excellence through outlet specific task assignment.
- Lead towards excellence through merchandising and visibility innovation as per guidelines.
Operational and Sales Planning:
- Develop robust assortment induction and launch plans – range, drop size and visibility.
- Manage brand growth in routes and outlets through specific sales and operational plans.
- Develop trade activation plans proactively to both push and ensure sell-out from outlets.
- Devise specific action plans for each channel executive, route and outlet.
Performance Management:
- Driving key performance indicators as per company objectives for brand and outlet growth.
- Cascading monthly, weekly and daily KPIs, targets or incentives or reward plans to the team.
- Manage data and exception driven day preparation and lead morning meeting with the team.
- Day-to-day performance review for gap identification up to outlet and SKU level.
- Develop specific action plan based on gaps (Exceptions) to the team and ensure results.
Cross Functional and Operational Excellence:
- Proactively coordinating with various internal/external functions to ensure excellent execution.
- Manage any operational or technical queries to ensure swift operations for the team.
- Manage or follow up closely with administrative department for any operational issues.
Ideal Profile
- You have at least 5-years’ experience managing a field team in a distribution/FMCG company
- Excellent leadership skills and passionate about managing and developing teams
- Strong analytical skills with clear understanding of trade key performance indicators
- Ability to manage and influence internal and external stakeholders
- Goal-oriented with ability to prioritise and manage multiple deliverables simultaneously
- Demonstrate ability to strategically assess market situations
- Able to develop initiatives for sustainable business growth.
- Customer service mindset with solution oriented approach
- Flexibility and adaptability to evolving business needs
- Effective presentation and communication skills
- Understanding of Route to Market strategies and trade channels
- Able to use sales systems or mobile applications to manage sales or management process
- Passion to leverage data for analysis and planning
- Influence stakeholders across the value chain for effective operational execution.
What’s on Offer?
- Attractive Salary & Benefits
- Strong opportunities to progress your career
- Work alongside & learn from best in class talent.




