• The Digital Marketing Specialist is responsible for developing and executing highly effective digital marketing strategies, managing all digital assets, and building a vibrant and engaged online community.
• The position is responsible for driving brand awareness, attracting prospective parents and children, as well as promoting the school’s values, programmes, and achievements through digital channels and platforms.

Responsibilities

• Develop and implement comprehensive digital marketing plans to enhance the school’s online presence, drive website traffic, and generate leads.
• Develop and execute social media strategies to expand the school’s social media presence and build the online community.
• Create and curate compelling content, including blog posts, articles, videos, infographics, and other multimedia assets, to support marketing objectives and engage the target audience.
• Maintain and update the school’s website, ensuring it is visually appealing, user-friendly, and optimized for search engines (SEO).
• Develop and execute targeted email marketing campaigns to nurture leads and communicate with prospective students and parents.
• Plan and manage digital advertising campaigns, including Google Ads, social media ads, PPC, SEM, and display advertising, to increase brand visibility and lead generation.
• Monitor digital marketing analytics, website performance metrics, social media insights, and campaign data.
• Work closely with the admissions team, teaching, and professional staff to align digital marketing efforts with the school’s overall objectives and promotional activities.

Qualification and Experience

• Bachelor’s Degree in Marketing, Communications, digital marketing, or a related field.
• Digital marketing qualification from a recognised institution is desirable.
• 3 – 5 years of work experience in digital marketing, social media management, content creation, and website management.
• Proficiency in social media platforms, content management systems (CMS), and website analytics tools.
• Experience with email marketing platforms, marketing automation, CRM systems, SEO & PPC.

Skills and Knowledge:

• Strong understanding of branding, marketing principles, and integrated marketing communications.
• Analytical mindset and ability to interpret data to drive actionable insights and optimisation strategies.
• Proficiency in digital marketing tools, analytics platforms, and CMS (WordPress, Joomla, etc.).
• Knowledge of international education systems and student recruitment strategies is desirable.