- Develop marketing strategies and tactics to portray a strong corporate image in the Power sector
- Creating engaging and informative content for the website, blog, social media, and any other content marketing channels that the business might leverage
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Build different types of organic as well as paid marketing channels such as content marketing, Search Engine Optimisation, Search Engine Marketing, Outdoor Marketing, Social Media Advertising, email campaigns, lead generation initiatives, website design and landing page enhancement, copywriting, and comprehensive performance analytics of the marketing campaigns.
- Coordinate with the sales team and other departments to produce effective strategies
- Oversee and approve marketing material, from website banners to hard copy brochures and promotional items, e.g., t-shirts, pens etc.
- Build strategic relationships and partner with key industry players, agencies and vendors
- Increasing brand awareness and market share through marketing activities
- Promoting the company at trade shows and major industry-related events
- Update senior leadership on the progress of marketing activities and reporting on the results of campaigns
- Any other duties as assigned by Management
- Responsible for compliance with ISO system for business process
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