To build a category in terms of marketing, research and development, sales, revenue, and profitability.

Job Duties and Responsibilities

• Develop long term strategic plan for the category.
• Make sales forecast analysis.
• Develop 360º innovative marketing category program based on the overall strategy to grow the category.
• Conduct research and development.
• Develop the appropriate communication strategy based on the marketing mix element
• Analyze market trends including competitors.
• Make impact assessment (pre and post) audits after implementation on strategies.
• Setting KPI that are goal-oriented in terms of volume, budget, and others.
• Manage people on different aspects in line with the company strategy including personal development.
• Follow up on implementation of action plans.
• Monitor execution of the strategy is as intended.
• Plan and monitor budget and strategy.
• Innovate and renovate brands.
• Follow-up employee’s attendance and report to Human Resource department.
• Arrange and lead the monthly department team meeting and share points raised to concerned individuals and departments.
• Attend weekly and monthly regular management meetings and share the information to his/her team.
• Responsible for coaching and mentoring subordinates while providing ongoing instruction and support.
•  Conduct one-on-one meetings for subordinates and give feedback on their current performance.
• Follow-up the performance of staffs constantly and conduct Mid-year and Annual Performance Review for his/her subordinates.
• Facilitate and maintain effective communication of achievements, plans, expectations and goals of the company to his/her team.
• Identify the manpower requirement for his/her department and attend departmental recruitment and selection process.
• Identify the skill gaps or training and development needs  for his/her team and report to HR.
• Ensure the ISO standard implementation in the company.
• Implementing quality and food safety objectives and clearing non-conformity reported following audits.
• Managing tasks in compliance to the system including infrastructure requirements.
• Communicating new procedures, policies, formats, work instructions and for any changes of raw material, process and product related to QFST and verifying records.
•  Performs other related tasks as assigned by the immediate supervisor.