Identify opportunities within the base for revenue optimization and campaign management, with the aim of developing relevant programs to address these opportunities.
Monitor and track campaign performance over the campaign lifecycle and ensure the right decisions are taken regarding continuing or discontinuing campaigns.
Design and execute pilot campaigns to determine the best approach to campaign deployment and offer development and campaign scripting before scale-up.
both inbound and outbound campaign management platforms for the purpose of campaign execution, deployment, and evaluation.
Ensure no revenue dilution as a result of campaign activities.
Provide support to the campaign segmentation analyst as required.
Contribute and participate in campaign idea generation meetings and cross-functional Customer Lifecycle Management meetings as required.
Interface with segment managers to understand their campaign needs for supporting product development and performance throughout their product lifecycle.
Liaise with vendors responsible for managing systems, tools, and capabilities within CVM for campaign management and analytical needs.
Analysis of the customer base to identify segments that have revenue upliftment opportunities or who are at risk and require a campaign intervention
Take ownership of the go-to-market process, ensuring all processes and customer journeys are designed and followed.
Design monthly campaign calendar and campaign plan for execution, ensuring timelines are met and targeting is in line with strategy.
First degree in any related discipline
Fluent in English
Experience working in a medium-sized organization
Experience in database, direct marketing, or product management in the telecommunications industry
Experience in developing test designs, significance testing, establishing error ranges, and key success metrics.
Experience with major campaign management platform(s) within the telecoms industry
Demonstrable data mining, analytical skills, and segmentation techniques
Good understanding of customer data analysis, propensity modeling, and segmentation techniques; excellent understanding of data manipulation and interrogation techniques.
