Antara is seeking our first Product Marketer to support sales and marketing efforts by leading the development and execution of product marketing strategy. The successful candidate will be responsible for understanding the needs of target customers, developing marketing materials and collateral, and providing insights to the team on how to best position Antara Health’s products in the market.
As the ideal candidate, you have a proven track record in product marketing, particularly for a rapidly scaling product. You have expertise in data analysis which will be crucial in driving effective marketing strategies. You are deeply committed to improving healthcare outcomes in underserved communities and possess an unwavering drive to achieve results. Additionally, you are comfortable working independently, taking ownership of projects, and thrive in a collaborative, fast-paced, and dynamic environment.

Responsibilities: 

• Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our organization in the market
• Content Development – Conceptualize and create educational product and solution content for a variety of platforms
• Market, customer, and competitive analysis – Be the expert on the customer, the industry trends, and the players in the market
• Conduct customer-specific persona mapping to understand the different types of customers and their specific pain points in the context of the product’s value proposition
• Develop and deliver product marketing message that consistently tells the story of the product to support sales and customer operations
• Broker, Relationship manager and corporate HR enablement
• Identify opportunities for speaking engagements of providers and members of Antara’s team to effectively communicate our story and validate it in the market. Earned media, events and webinars
• Develop and execute A/B testing and other testing strategies to validate the effectiveness of product marketing campaigns
• Sales enablement – Communicate value proposition and provide high value sales tools, training, and collateral
• Curate Antara’s social media presence

Requirements:

• 5+ years of experience in product marketing, preferably in the healthcare or technology industries.
• Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
• Experience initiating and driving a range of GTM programs including, webinars, tradeshows, social media, content marketing etc.
• Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail
• Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing